Search engine optimization is the process of improving the rankings of your website in the search engines such as Google, Bing, and Yahoo. There are numerous advantages of a business ranking higher in the search engine results pages or SERPs. It helps attract highly targeted traffic, improve conversions, and increase the profits of an organization over time. On the other hand, search engine optimization is effective and affordable at the same time. It is one of the most cost-effective marketing strategies out there. It creates a level playing field for small businesses to compete with the big businesses in the industry without having to shell out millions of dollars in advertising. That's why you need to invest in search engine optimization or SEO without further delay. If not, your competition would be ethically stealing your customers without you ever knowing it. This article provides information on search engine optimization for dummies.
Keyword research is one of the most important components of search engine optimization for dummies. If you get your keywords wrong, you may have to waste a lot of time and money implementing an appropriate SEO strategy for your business. Most marketers make the mistake of targeting highly competitive keywords in their industry. This can either waste your money or delay the rankings of your site due to heavy competition. That's why you need to choose long-tail keywords that have a reasonable search volume and lower competition. When you are just starting out in search engine optimization, you can use a free keyword research tool such as Google Keyword Planner to find the right keywords to target for your business. It will help you find relevant keywords with a lower competition and reasonable search volume. There are many excellent paid keyword research tools on the market. You can use one of these tools when you have the means of doing so. No matter what tool you use, you should be a bit creative to find the right keywords to target for your business. This will help save a lot of time and money in the process.
Search engine optimization is divided into two basic categories such as on-page and off page SEO. On-page SEO is all that you do in order to make your website search engine friendly. There are many important things that you can do in this regard. Choosing the right domain name is the first step in this regard. An appropriate domain name can help in improving the chances of your site ranking higher in the search engines. The domain name you choose should be short and without any hyphens or dashes. Once you have the right domain name, it is important that you concentrate on an appropriate design for your site.
Today, a responsive web design is quite popular. That's because the search engines are favoring websites with such designs. It helps rank your site higher in the SERPs. A responsive design will help the desktop as well as the mobile searcher to view your site without any problem. Google has already announced that mobile search had overtaken desktop search in more than 10 countries in the world. In fact, Google even released their mobile optimization algorithm in 2015. Hence, you have to use a responsive website design if you want to take advantage of this algorithm update and rank your site higher on Google and the other search engines.
There are many other things that you need to do in order to improve the search engine friendliness of your website. You should include your main keywords in the title tag, meta description, image tag, and all header tags of the website. This will help the search engine robots to easily understand the theme of your site and rank it under appropriate categories. Including a sitemap and a good navigational structure are also important in this regard.
Off-page SEO is all about creating high-quality backlinks to your website. Backlinks are still the backbone of any search engine optimization strategy. But you cannot rank your site by creating thousands of low-quality links like in the past. In fact, you have to concentrate on creating relevant links from high-quality websites in your industry. Google is quite serious about a quality link profile in this day and age. If they detect low-quality spammy links coming to your site, they may lower the rankings of your site. That's why you need to be cautious when building backlinks to your site.
Social media is another important part of an effective SEO strategy today. Your business should have an active social media marketing strategy.
In conclusion, search engine optimization is effective and affordable at the same time. SEO will help take your business to the next level. The aforementioned article provides information on search engine optimization for dummies. (Source: Social Giant Marketing)